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An eagle-eyed charity shopper was floored after spotting an Emma Bridgewater mug in her local charity shop, but quickly realised she had luck on her side with what happened next.
Emma Bridgewater is a British ceramics manufacturing company founded in 1985 by designer Emma Bridgewater. The company specialises in earthenware tableware, manufactured in Stoke-on-Trent, England. The pottery is produced using traditional techniques by hand rather than mass productions, and is one of the largest pottery manufacturers based entirely in the UK.
Since every single piece is made and hand-decorated by craftspeople in the UK rather than mass-produced overseas, the products are on the pricier side, with one of their iconic half-pint mugs usually setting you back around £26-£30. Because of this, it's a popular brand for charity shoppers to look for second hand, as this can significantly reduce the price you pay for it.
This was the case for one avid charity shopper, who often takes to her Instagram page, where she's known as 'The Old Bag' to share the various things she's thrifted from her shopping sprees. And in a recent video, she shared…
The Stoke-on-Trent-based company, founded by Bridgewater herself, experienced a 9% rise in sales to £36.2 million in the year ending May 2023, up from £33.1 million the previous year. However, this was insufficient to counterbalance a nearly 20% hike in production costs to £21 million and a 15% rise in staffing and administrative expenses to £16 million, pushing the business into the red.
The company faced fierce competition in the homewares market, leading to significant online price reductions during the peak summer season, which impacted sales growth. Additionally, surging raw material prices and higher energy costs required to maintain operations at its Stoke-on-Trent factory in Hanley further squeezed profits.
In response to the financial strain, the company has laid off dozens of staff from its 480-strong workforce. Last summer, 40 jobs were cut, and the factory adopted a four-day workweek for two and a half months. A further 36 positions were eliminated in February, accompanied by another two and a half months of reduced working hours for both part-time and full-time employees.
To mitigate future losses, Emma Bridgewater plans to review its pottery stock levels through 2025…